On the record see profile →
Cognition is figure; the substrates that make it possible are ground.
The Examined Cognition: Substrates of Metacognition and Meth
“Cognition is figure; the substrates that make it possible are ground.”
VERIFIED — a word-for-word match in the stored source
McLuhan's claim that low-definition media require more cognitive completion has clear correlates in the perceptual psychology of imagery and the cognitive-load literature
# A Comprehensive Map of Marshall McLuhan's Thought: Concept
“McLuhan's claim that low-definition media require more cognitive completion has clear correlates in the perceptual psychology of imagery and the cognitive-load literature”
VERIFIED — a word-for-word match in the stored source
McLuhan's theory of violence is one of his most distinctive and least cited claims.
# A Comprehensive Map of Marshall McLuhan's Thought: Concept
“McLuhan's theory of violence is one of his most distinctive and least cited claims.”
VERIFIED — a word-for-word match in the stored source
McLuhan's tetrad is computationally equivalent to addiction-as-active-inference
Deep Research Pass: "The Medium Becomes the Ground"
“the McLuhan tetrad, the Koob allostatic cycle, and the predictive-processing account of addiction are three independent descriptions of the same four-stroke engine”
VERIFIED — a word-for-word match in the stored source
The rear-view mirror concept is a load-bearing concept in McLuhan scholarship.
Research Brief: A McLuhanesque Critique of Mark Carney
“the title alone signals that within first-generation McLuhan scholarship the rear-view mirror is treated as a load-bearing concept, not a throwaway image.”
VERIFIED — a word-for-word match in the stored source
Print technology produces lineal, sequential habits.
Research Brief: A McLuhanesque Critique of Mark Carney
“Print "ingrains lineal, sequential habits,"”
VERIFIED — a word-for-word match in the stored source
Introspection is not the discovery of a pre-existing inner content
The medium of cognition shapes what cognition can take itself to be
the tetrad is a structured, four-part heuristic
# A Comprehensive Map of Marshall McLuhan's Thought: Concept
“he meant it as a structured, four-part heuristic that any analyst could apply to any artifact”
VERIFIED — a word-for-word match in the stored source
Language enables the intellect to detach itself from immediate sensory immersion
Deep Research Pass: "The Medium Becomes the Ground"
“Language does for intelligence what the wheel does for the feet and the body.”
VERIFIED — a word-for-word match in the stored source
McLuhan treats spoken language as the foundational medium
Deep Research Pass: "The Medium Becomes the Ground"
“It is the extension of man in speech that enables the intellect to detach itself from the vastly wider reality.”
VERIFIED — a word-for-word match in the stored source
McLuhan would approve.
Research Brief: A McLuhanesque Critique of Mark Carney
“McLuhan would approve.”
VERIFIED — a word-for-word match in the stored source
Disputed — who says what, against what see standalone →
These are things people say about Marshall McLuhan that aren't settled fact — each one attributed to who's actually claiming it, so a claim never quietly passes as established just because it showed up in a document. Weigh it yourself.
Reported
"The shift to voice-first communication is potentially traumatic for typographic minds."
Asserted by Marshall McLuhan · stance: pro
Not yet independently weighed — one source's claim, unconfirmed elsewhere.
The Acoustic Return: A Research Pass on McLuhan, Voice Inter ↗
Reported
"Biofeedback is the construction of an artificial sensory channel"
Asserted by Marshall McLuhan · stance: pro
Not yet independently weighed — one source's claim, unconfirmed elsewhere.
Deep Research Pass: "The Medium Becomes the Ground" ↗
Reported
"McLuhan's claims about language are foundational to his media theory"
Asserted by Marshall McLuhan · stance: pro
The evidence on file mostly supports this, but it's still someone's claim, not a settled fact.
Deep Research Pass: "The Medium Becomes the Ground" ↗
Reported
"the tetrads are "a means of focusing awareness on hidden or unobserved qualities in our culture and technology""
Asserted by Marshall McLuhan · stance: pro
Not yet independently weighed — one source's claim, unconfirmed elsewhere.
The Examined Cognition: Substrates of Metacognition and Meth ↗
Reported
"the integration of (i) Lieberman's PFC–amygdala labeling circuit, (ii) Barkley's delayed inner-speech model of ADHD, and (iii) McLuhan's account of language as the originary autoamputating extension"
Asserted by Maryanne Wolf · stance: pro
Not yet independently weighed — one source's claim, unconfirmed elsewhere.
Deep Research Pass: "The Medium Becomes the Ground" ↗
Reported
"the visual mind would find acoustic experience disorienting, vertiginous, even terrifying"
Asserted by Marshall McLuhan · stance: critical
Not yet independently weighed — one source's claim, unconfirmed elsewhere.
The Acoustic Return: A Research Pass on McLuhan, Voice Inter ↗
Reported
"Central banking operates by sequence, linearity, quantification, and hierarchical authority."
Asserted by Marshall McLuhan · stance: pro
Not yet independently weighed — one source's claim, unconfirmed elsewhere.
Research Brief: A McLuhanesque Critique of Mark Carney ↗
Reported
"the user is the content"
Unattributed assertion · stance: neutral
Not yet independently weighed — one source's claim, unconfirmed elsewhere.
# A Comprehensive Map of Marshall McLuhan's Thought: Concept ↗
Timeline see standalone →
1960
1960
publication of 'Acoustic Space'
1962
1962
publication of Gutenberg Galaxy
1962
publication of The Gutenberg Galaxy
1964
1964
Publication of Understanding Media
1967
1967
Publication of The Medium is the Massage
1967-03
publication of A Schoolman's Guide to Marshall McLuhan
1968
1968
Publication of War and Peace in the Global Village
1968
publication of Through the Vanishing Point
1969
1969
publication of Counterblast
1970
1970
publication of Culture Is Our Business
1970
publication of From Cliché to Archetype
1972
1972
publication of Take Today: The Executive as Dropout
1974
1974
McLuhan worked on the tetrad
1974–1980
McLuhan's lectures and interviews
1977
1977
McLuhan's 1977 TV Ontario interview
1977
1977 interview
Show 5 more events
1988
1988
publication of Laws of Media
1989
1989
publication of The Global Village
2021
2021
publication of book
Undated
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McLuhan's work on media theory
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publication of Explorations in Communication